Social Media Officer - The Hong Kong Football Association Ltd - Mong Kok

Job Highlights
Plan & promote HKFA & FTC events via social media
Maintain HKFA website and social media channels
Design and produce visual materials
Job Description

Our future success depends on the diverse talent and performance of dedicated employees. We now call for applications to fill this position which is financially supported by the Home Affairs Bureau’s Arts and Sports Development Fund. The position is under the Marketing and Communications Department in the organization structure of HKFA. Reporting to the Public Relations and Communications Manager, the appointee is responsible for the following:

Job Descriptions

To plan, organise and promote HKFA’s and FTC events via social media accounts and official website
To maintain and manage daily operations of HKFA’s website and social media channels to ensure accurate and effective message can be delivered at the same time
To design and produce visual materials (online banners and video clips) for HKFA’s social media accounts and official website
To produce e-newsletters / articles to raise public awareness about Hong Kong football
To closely monitor the comment and feedback to HKFA in online communication platforms
To manage and liaise with advertising agencies, design houses, printers and other vendors for marketing collaterals and premium production
To manage on all the merchandising items to generate revenue for HKFA and FTC
To originate and translate bilingual marketing materials when required i.e. websites content, social media message and football news etc.
To explore new social media opportunities respectively
To perform other duties (e.g. assist in press conferences and media-related activities) as assigned
Qualifications and Experience
Degree holder or equivalent, preferably in Communications or related discipline
Minimum 3 years’ relevant work experience in media agency or related to online advertising / marketing
Willing to learn, detail minded and a good team player
Strong organizational & presentation skills, creative and strong graphic sense
Enthusiastic in football, have knowledge in local football is an advantage
Proficient in MS Office, Adobe Photoshop, Illustrator, Flash and video-editing software
Sound knowledge in online platforms
Good command of written and spoken English, Cantonese and (preferably) Mandarin
Required to work overtime and irregular hours including full-day work on weekends and public holidays during certain periods

The successful candidate will be offered on a contract term employment. Starting salary will be commensurate with qualifications and experience. Our employee benefits include Group Medical and Life Insurance to the right candidate.

Deadline: 22 June 2021

Please ensure that you have explored the following official link which lists the relevant instructions before making an application:

The information provided by the applicants will be treated in strict confidence and will only be used for the purpose of considering your employment application.


Additional Information
Career Level
Entry Level
Years of Experience
3 years
Job Type
Full Time, Contract
Job Functions
Media & Advertising, Creative / Design, Marketing / Public Relations, Marketing - Brand / Product Management, Public Relations - General / Support
Company Overview

Established in 1914, the Hong Kong Football Association (HKFA) is the national sports association for football in Hong Kong. We are committed to enhance football development in Hong Kong. Over the past years, HKFA has been effective in broadening the base of participants and expanding various development programmes on community football covering grassroots and youth football, women’s football and futsal. We provide coaching education and referee training courses to increase the supply of qualified coaches and referees to support player development and improve the standards of refereeing. We also organize football leagues, local and international competitions.

Based on the solid groundwork laid in the past years, the continual collaborations with football stakeholders as well as funding support from the FIFA, AFC, the Government of the HKSAR, the Hong Kong Jockey Club and other sponsors, we keep moving in the right directions for the implementation of our new HKFA five year strategic plan, namely “The Vision 2025 Strategic Plan”, which the major goals identified vary from increased participation opportunities for all , viz. “Football for Everyone” to a long-term target of a Hong Kong men senior team going to the FIFA World Cup in 2034.


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