Senior Officer, Marketing - K11 Concepts Limited - Tsim Sha Tsui

Job Highlights
Plan and formulate marketing strategies
Assist in the development and planning of campaign
Strong project management skills
Job Description


Work closely with marketing manager to plan and formulate marketing strategies to align with business and branding objectives
Assist in the development and planning of marketing campaign, from idea generation to execution; also in preparing the promotional materials including but not limited to collateral, leaflets, posters and exhibition panels, from drafting of contents, layout to production stage
Provide on-site support during events/ campaigns in order to facilitate the smooth implementation
Manage the pre and post-event logistics according to requirements, target audience and objectives
Maintain good relationship with tenants and agencies to understand their promotional and casual leading needs and handle related enquiries
Demonstrate strong project management skills, manage and execute a wide range of events in a professional and effective manner.
Liaise and co-ordinate with other parties including internal and external teams so as to achieve the campaign KPIs and ensure event success
Monitor and manage campaign budget and expenses
Support the development and implementation of ad hoc projects
Handle administrative work


2-4 years’ experience in Marketing Communication / Promotions and Events management
University graduate in Marketing/Business related discipline
Good team player, energetic and passionate
Self-motivated, creative thinking, detailed minded, efficient and initiative to deliver the best quality of work
Excellent communication and interpersonal skills
Able to work under pressure
Ability to deliver exceptional results under tight timelines, and prioritize in an ever-changing environment
Strong analytical and problem solving skills
Fluency in spoken and written English and Chinese, Mandarin
Good computer skills on MS Word, Excel and PowerPoint
Additional Information
Career Level
Entry Level
Years of Experience
4 years
Job Type
Full Time
Job Functions
Marketing / Public Relations, Marketing - Marketing Communication
Company Overview

About K11 Group

Founded in 2008 by entrepreneur Adrian Cheng, K11 Group combines art and commerce in commercial and residential real estate, and a growing portfolio of brands across different sectors in Greater China and around the world. Marking its 10th anniversary, K11 Group announced its most ambitious Museum-Retail development K11 MUSEA in June 2018, situated at the heart of the new $2.6bn Victoria Dockside art and design district developed by parent company New World Group in Hong Kong, scheduled to fully open in 2019. In addition to its flagship K11 Art Malls, K11 Group also operates K11 ATELIER, a network of office buildings for the next-generation workforce; luxury residences for worldly travellers K11 ARTUS; open education platform K11 Kulture Academy; the terrarium-inspired transformative retail concept K11 Natural; consulting and market research institution K11 Chinese Millennials Taskforce; and K11 Art Foundation, China’s first not-for-profit to incubate Chinese artists and curators.

K11 Group is based in Hong Kong and has operations in Greater China, as well as investments in Europe and the US.

Through K11 Group, Cheng’s stated aim is to constantly innovate and “connect China’s cultural ecosystem and its emerging millennials and Generation Z with the world”, creating a new global identity for Chinese millennials. By 2023 K11 Group will have gained a footprint in nine cities across Greater China.

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