Senior Officer, Fundraising (Channel Development) - Mother's Choice Limited - Central

Job Highlights
Plan, assess and develop fundraising channels
Plan appreciation and engagement activities
Minimum 6 years of experience
Job Description


Our staff are creative, collaborative, and willing to do whatever it takes to get the job done. They embody our core values and believe in our vision and mission. If you enjoy a work environment that is challenging, rewarding and making an impact, we invite you to consider a career with Mother’s Choice.

Position Description

The Senior Officer, Fundraising (Channel Development), should have a passion for Mother’s Choice vision and a strong commitment to securing resources to support its vision and mission. The position holder will promote omnichannels and fundraising engagement opportunities in the local community, which supports the growth of Mother’s Choice annual budget in various “mass” channels to support the work of Mother’s Choice into the future.

Key Responsibilities

Monthly Giving Program
Plan, assess and develop channels to acquire potential monthly donors and implement effective fundraising campaigns and products to maximize fundraising results;
Collaborate closely with the MarCom team to produce engaging recruitment materials to support the monthly giving program outreach and drive online donor recruitment; and
Monitor and evaluate acquisition activities to improve future activities and feed into longer-term strategic plans.
Corporate Engagement
Assist in implementing platforms to deepen relationships with current corporate donors and acquire new partners for further collaborations for example monthly giving programs or employee engagement activities with fundraising elements;
Respond proactively to prospects to drive mutually beneficial relationships with corporate supporters and raise funds from engaging their employees; and
Plan appreciation and engagement activities for corporate employees including forums, talks, donor visits, and build potential supporters’ knowledge of Mother’s Choice program initiatives and impact.
Mass Campaign
Explore and optimize available online and offline channels including third-party fundraising platforms to enhance Mother’s Choice presence and increase fundraising opportunities in the local community;
Develop and execute the appreciation and acknowledgement plan whilst ensuring that the framework is complete, strategic, sustainable and effective; and
Enhance and manage donor acquisition and development activities through offline-online integration of donor centric pieces including special and emergency appeals to maximize donor support.
Grants and Foundations (Chinese)
Manage relationships with Chinese speaking grants and foundations to increase giving opportunities, and maintain a high level of supporter care after receipt of funds;
Develop funding proposals and informational materials to secure Chinese speaking prospects; and
Track and prepare reports to donors on the use, agreed performance measures and impact of their gifts.
Any other duties as required.


A university degree in Business, Marketing, Communications, or related disciplines;
Minimum 6 years of experience in business development, sales and channel marketing, experience in customer/donor acquisition is highly preferred.;
A great team player with a flexible and positive attitude, and can work well with multiple stakeholders;
Proficient in written and spoken English and Chinese (must);
Proficiency in Salesforce or similar software; and
Must share the commitment of Mother’s Choice in upholding the safety and protection of children as paramount.

To Apply

Interested candidates should send a cover letter, full resume quoting the job reference number (Ref: JDB/210611/Fund_SO_CD) and expected salary to Assistant Director, Human Resources, Mother’s Choice Limited, 10 Borrett Road, Mid-Levels, Hong Kong; email hr@motherschoice. org; fax 2525 7445

Personal data collected will be used for recruitment purposes only. Applicants who do not hear from us within two months may consider their application unsuccessful. Mother’s Choice is committed to diversity and inclusion and is an equal opportunity employer.

Additional Information
Job Type
Full Time, Permanent
Company Website

Job Functions
Marketing / Public Relations, Public Relations - General / Support, Sales, CS & Business Devpt, Channel / Distribution, Public / Civil, Social Services - Community / Non-profit Organization
Company Overview

About Mother’s Choice

Mother’s Choice is a local charity serving the many children without families and pregnant teenagers in Hong Kong. We join hands with our community to give hope and change the life stories of vulnerable girls and babies. Our vision is to see every child in a loving family.

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