Senior Marketing Officer - Yew Chung Education Foundation Limited - Kowloon City

Job Highlights
Degree holder in Marketing or related discipline

3 years of marketing experience
Digital Marketing
Job Description

A Digital Marketing Experts with the following duties:

Develop, design, maintain and optimize landing pages, CRM and improve automation through school’s tools and CRM system.
Create and improve eDMs, both internal and for external partners.
Optimize copy and websites following SEO best practices. Perform keyword search, including discover and expanding keywords opportunities. Research and implement content recommendations for SEO.
Research and implement SEO recommendations.
Build PPC campaigns for social and SEM, including search, display and video through various online platforms.
Design visuals assets for online campaigns and optimized for website and eDM usage, among others.
Execute test, collect and analyse data and results, identify trends and insight to achieve maximum CTR in paid search campaigns.
Track, report and analyse website analytics, PPC initiatives and campaigns.
Support marketing and admissions, internal and external events.
Conduct market research, measurement of effectiveness and create reports to facilitate management decisions.
It would preferred if candidate also has know-how on: Conceptualize, direct, shoot and post-produce video content from scratch for online platforms. Including offline mediums and photoshoots for social media.


University graduate, preferably in Marketing or Communications discipline, with 3 years or more relevant work experience.
Proven SEO experience and SEM experience managing PPC across Google. Other search engines are a plus.
Experience in content, email, social and Inbound Marketing.
Solid understanding of performance marketing, thought leadership, lead nurturing, and online customer acquisition.
In-depth experience with Google Analytics, AdWords, Search Console, LinkedIn Campaign Manager and Facebook Business Suite.
Working knowledge of HTML, CSS and JavaScript.
HubSpot Marketing Software Certified and HubSpot CMS for Developers experience preferred.
Knowledge of Mac Office, Joomla CMS and Google Docs.
Knowledge of Adobe Creative Suite, especially of Premiere Pro, Photoshop and, and at a lesser extent, Illustrator and Aftereffects, is a plus.

Candidate with less experience will also be considered as Marketing Officer.

Interested parties, please send full resume with cover letter to state the current and expected salary by clicking “Apply Now”.

Information provided will be treated in strict confidence and only be used for recruitment purposes.

Additional Information
Career Level
Years of Experience
3 years
Job Type
Full Time, Permanent
Company Website

Job Functions
Marketing / Public Relations, Marketing - Marketing Communication, Digital Marketing
Company Overview

The Yew Chung Education Foundation (YCEF) is a registered non-profit association in Hong Kong, and the school sponsoring body of Yew Chung International School of Hong Kong (YCIS) and the Yew Chung College of Early Childhood Education (YCCECE).

YCIS is the first homegrown and original international school in Hong Kong, and YCCECE is Hong Kong’s first specialist institute in early childhood education. With the two networks of schools, the Foundation create a virtuous cycle of quality education in Hong Kong and beyond, beginning with the child in mind.

We are above all committed to equipping students with an inner moral compass, empowering them to take the helm and steer through human complexities with honesty, compassion and confidence. We also strive to further contribute to society by nurturing passionate and innovative early childhood educators at the tertiary level, who can advocate and bring about improvement in the field, giving future generations a strong positive start.

With its sister institutions, YCEF is part of a network of international kindergartens, primary and secondary schools that provides quality education to over 10,000 students, spanning from infancy to tertiary, across 20 locations in Hong Kong, mainland China, Somerset in the UK and Silicon Valley in the US.

To cope with our strategic initiatives, and striving for continual growth and operational excellence, we are now inviting high caliber and experienced candidate to fill the job opening for the following position in Hong Kong.

Application link:{"ApplySource"%3A7}