Regional Marketing Manager - Nexstgo Company Limited - Kowloon Bay

Job Highlights
Regional Scope
Marketing/Branding
Notebook/IT/Smart Products
Job Description

Responsibilities:

To define, develop and drive brand strategy, including brand positioning, marketing strategy, messaging / hierarchy, and communication plan for all product lines.
To conduct market research, segmentation analysis, and customer interviews to determine the product positioning and the competitive landscape.
To create, develop and lead marketing activities in the region that will enhance and sustain brand values and market share.
Ensure the alignment of business strategies and brand strategies.
To create core marketing content and use appropriate sales tools to reach the target markets, with consistent and relevant messages.
Closely monitor and evaluate all marketing activities to ensure the efficient and optimum use of marketing resources.
Define, develop and use key marketing metrics, through visits, surveys and data analysis, etc., to monitor business success.
Requirements:

Degree in Marketing, Communications or any relevant disciplines.
Minimum 5 years relevant experience in Marketing / Brand Management, ideally in IT / consumer electronics / FMCG industries.
Strong strategic thinking based on market understanding, customer insight identification, and data analysis.
Able to work under pressure to meet tight deadlines, multi‐tasking, and detailed oriented.
Excellent organizational, verbal, written communications, presentation, negotiation, and interpersonal skills.
Fluency in written and spoken English, Cantonese, and Mandarin.
Experience in managing agency partners.
Experience in both creative agency and in-house marketing is advantageous.
Interested parties, please submit CV by clicking “Apply Now” below with expected salary.
Additional Information
Job Type
Full Time, Permanent
Job Functions
Marketing / Public Relations, Marketing - Brand / Product Management
Company Overview
Nexstgo is a wholly owned subsidy of a listed company in HKSE. The main businesses of the Company is marketing and distributing B2B and B2C IT and smart products to the global markets, under the brand names of VAIO and AVITA.

The parent company is a well established company with global presence and establishments for worldwide wholesale/retail distribution. It has operations in different locations, including China, Hong Kong, Taiwan, Asia, North America, Europe and Middle East.

The businesses of the Group involves the design, development and manufacturing of B2B and B2C electronics product, from notebook computers, smart home products, IoT, high end AV products to ebikes, just to name a few.

For more information about Nexstgo, please visit our website: https://www.nexstgo.com

To cope with our continued growth, we have the following immediate opening.

Application link: https://hk.jobsdb.com/hk/en/job/100003008481873/apply-preview?fr=SRP%20Job%20Listing&jobId=100003008481873&searchPath=%2Fhk%2Fjobs%2Fmarketing-public-relations%2F3&sectionRank=71&token=0~ac64b9b4-f439-4fac-9925-3f640deafd13&trackData={"ApplySource"%3A7}