Marketing Officer (Tourist Segment) - The Hong Kong Jockey Club - Shatin Area

Job Highlights
Perform customer discovery
Initiate customer analysis
A degree in Marketing or Business Administration
Job Description

The Division
The Customer and International Business Development Division (C&I) is responsible for providing quality wagering experience to local and overseas customers of The Hong Kong Jockey Club. It operates 88 Race Meetings a year, 33 Simulcasts days, a thrice-weekly Mark 6 Draw, 7X24 Digital Channels, 7X24 Football Betting Services on over 11,000 different leagues per year. The ultimate aim is to provide an impressive total customer experience leading to sustainable turnover growth in a responsible manner.

The Job
You will:

perform customer discovery including gather knowledge on customer behaviour, industry for initiation and development of marketing campaigns
initiate customer analysis through collaboration with relevant internal and external stakeholders
work closely with channels to get direct customer feedback
co-ordinate with all internal or cross divisional stakeholders to execute marketing campaigns in an integrated manner
liaise with partner brands and negotiate joint promotion events
be the owner in the marketing team in terms of new program launches/services rollouts
be accountable for maximizing the segments revenue in order to achieve the business targets/KPI by driving innovative marketing initiatives
manage the segment budgeting
be familiar with on-line social media

About You
You should have:

a degree in Marketing or Business Administration with a minimum of 3 years’ experience in marketing, entertainment or related industries
interest and passion in sports entertainment
to be familiar with DM, online and loyalty marketing and have exposure in program evaluation and justification
solid experience in events marketing, project management as well as end-to-end marketing functions
to be inquisitive, innovative, self-motivated and customer-oriented
excellent interpersonal, communication and analytical skills and be creative, proactive and result-oriented
to be a good team player, detail-oriented, organized, self-motivated and result-driven

Terms of employment
The level of appointment will be commensurate with qualifications and experience.

How to Apply
Please send your resume, complete with expected salary and job reference by clicking the Apply Now button or to:
Fax: 2576-1987
Mail: The Human Resources Department, The Hong Kong Jockey Club, 1 Sports Road, Happy Valley, Hong Kong

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club’s notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.

Additional Information
Career Level
Entry Level
Years of Experience
1 year
Job Type
Full Time
Company Website
Job Functions
Sales, CS & Business Devpt, Business Development, Marketing / Public Relations, Public Relations - General / Support
Company Overview

Founded in 1884, The Hong Kong Jockey Club is a world-class racing club that acts continuously for the betterment of our society.
The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the Government in combating illegal gambling. In 2019/20, the Club made a record return to the Government of HK$19.9 billion in duty and profits tax and contributed HK$0.8 billion to the Lotteries Fund. Approved charity and community donations were HK$4.5 billion. The Club is Hong Kong’s largest single taxpayer and one of the city’s major employers. Its Charities Trust is also one of the world’s top ten charity donors. The Club is always “riding high together for a better future” with the people of Hong Kong.


香港賽馬會(「馬會」)成立於1884年,是致力建設更美好社會的世界級賽馬機構。馬會透過其結合賽馬及馬場娛樂、會員會所、有節制體育博彩及獎券,以及慈善及社區貢獻的獨特綜合營運模式,創造經濟及社會價值,並協助政府打擊非法賭博。2019/20年度,馬會透過各項博彩稅及利得稅,為政府庫房帶來破紀錄的199億港元收入,並向獎券基金撥款8億港元。另外,已審批慈善捐款達45億港元。馬會是全港最大的單一納稅機構,也是香港主要僱主之一,其慈善信託基金位列全球十大慈善捐助機構。馬會將繼續與香港市民「同心同步同進 共創更好未來」。


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