Marketing Executive – Mass Market Retention - HKT - Quarry Bay

Job Highlights
2 years of working experience in marketing
Degree holder
Self-motivated and result-oriented
Job Description

As a member of our Consumer Local Telephone Service/ eye Smart Communications Service team, you will be responsible to deliver effective marketing programs, to grow customer base through contract extension and churn management activities to achieve company targets.

Your role

Assist Marketing Manager to formulate & execute marketing plan to maintain customers base and grow ARPU thru customer lifecycle management activities
Monitor market trend, business performance and conduct analysis to initiate different programs to improve business performance
Work closely with internal stakeholders, e.g. Sales team, Product team, IT as well as fulfillment logistics to ensure effective and efficient launch of different marketing programs
To prepare timely management reports to review the effectiveness of different marketing programs launched
To work closely with frontlines in customers’ complaint handling and to fine-tune operation flow to ensure excellent customer experience

To succeed in this role

University graduate in Marketing, Business Administration or related discipline
Minimum 2 years working experience in marketing, with experience in telecom, banking or consumer products/services industry preferred
Experience in customer base management will be an advantage
Independent, self-motivated and result-oriented with strong sense of ownership for end-to-end planning and execution
Good communication and presentation skills
Good command of spoken and written English and Chinese
High proficiency in PC skills including Excel, Word and PowerPoint

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer’s privacy statement (, a copy of which will be provided immediately upon request.

Additional Information
Career Level
Entry Level
Years of Experience
2 years
Job Type
Full Time, Permanent
Job Functions
Marketing / Public Relations, Marketing - General / Support
Company Overview

About HKT

HKT is Hong Kong’s premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, enterprise solutions, and other telecommunications businesses such as customer premises equipment sales, outsourcing, consulting, and contact centers.

HKT offers a unique quadruple-play experience in Hong Kong delivering media content on its fixed-line, broadband Internet access and mobile platforms jointly with its parent company, PCCW Limited.

HKT also provides a range of innovative and smart living services beyond connectivity to make the daily lives of customers smarter, whether they are at home, in the workplace, or on the go. Consumers and merchants alike may also enjoy HKT’s financial-related services such as mobile payment, smart mobile point-of-sale solutions, and insurance.

For enterprises, HKT delivers end-to-end integrated solutions employing emerging technologies such as cloud computing, Internet of Things (IoT) and Artificial Intelligence (AI) to accelerate their digital transformation, contributing to Hong Kong’s development into a smart city.

The Club is HKT’s loyalty program and one of the largest of its kind in Hong Kong, not only offering a variety of privileges and benefits to enrich the lifestyle of members, but also increasingly amalgamating merchants and becoming an integral part of a new digital ecosystem connecting consumers and merchants.

Employing approximately 17,500 staff, HKT is headquartered in Hong Kong and maintains a presence in mainland China as well as other parts of the world. Its international telecommunications network covers more than 3,000 cities and 160 countries.

HKT Limited is a company incorporated in the Cayman Islands with limited liability.

For career opportunities, please visit

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