Manager, PR & Communications - Hong Kong Breast Cancer Foundation Limited - North Point

Job Highlights
Enhance the HKBCF’s public image
Develop media plan, maximize the HKBCF’s exposure
Develop & implement digital marketing plan
Job Description
Job descriptions

The successful candidate will perform the following duties and responsibilities, which include but are not limited to:

Lead a team to implement programmes and activities on PR, publicity, media, event, digital marketing and services to enhance the Foundation’s public image, increase brand and services awareness, realize the vision, missions, advocacy and service pledges, and achieve its PR and communication objectives;
Develop media plan to proactively develop news angles and stories, maximize the Foundation’s exposure and media coverage, maintain close media relationship, and produce regular PR reports and analyses;
Develop, lead and implement digital marketing strategic plan, explore and make good use of digital communication channels plus social media to raise brand awareness and increase traffic of the Foundation’s website and social media channels;
Proactively monitor, evaluate and optimise performance of all PR and communication activities, digital marketing, media and event; and compile the analytical reports for management’s review and formulating future strategic directions;
Lead the team in messaging, copywriting and translation of communication and marketing collaterals, such as speeches, annual reports, press releases, advertorial leaflets, social media platforms, video, mobile app, etc.;
Handle media and public enquiries to maintain good relationship with different stakeholders;
Budget planning and control;
Work closely with cross-functional colleagues; liaise and coordinate with external agencies and service providers; and
Give support in other duties as assigned by Executive team.

Bachelor’s Degree in Communication, Public Relations, Journalism, Language/Literature, or related discipline;
Minimum 7 years’ hands-on experience in PR, corporate communication, journalism or media relations and event management with capability of leading a small team;
Good interpersonal skills. Ability to work with people from a broad range of background internally and externally;
Strong connection and good rapport with media; have exceptional news sense;
Proficient in digital marketing and understanding of current trends in digital media/social media;
Proven brand building campaign using digital as the main medium is a definite asset;
Well organized and result-oriented with empathetic communication manner is preferred.
Excellent command of both English and Chinese with exceptional bilingual writing skills is a must.
Interested parties please send your detailed resume stating expected salary and date of availability by clicking “APPLY NOW” or by post to Units 1705-06, 17/F, Jupiter Tower, 9 Jupiter Street, North Point, Hong Kong. All applications will be treated with complete confidentiality.

(Personal data collected will be used for recruitment purposes only.)
Additional Information
Career Level
Years of Experience
7 years
Job Type
Full Time, Permanent
Job Functions
Marketing / Public Relations, Marketing - Marketing Communication, Public Relations - Event Management, Digital Marketing
Company Overview
The Hong Kong Breast Cancer Foundation (HKBCF) was set up on 8 March 2005, as a non-profit charitable organization dedicated to mitigating the threat of breast cancer to the local community through education, patient support as well as research and advocacy.
The mission of HKBCF is to:
Promote public awareness of breast cancer and the importance of breast health
Support breast cancer patients on their road to recovery
Advocate better breast health and breast cancer care in Hong Kong

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