Digital Marketing & CRM Manager - Bape Hong Kong Limited - Hong Kong Island

Job Highlights
Develop, manage and execute all digital marketing
Evaluates the effectiveness of digital media
Lead on cross-functional marketing projects
Job Description


Develop, support, and drive timely and effective delivery of the seasonal and daily Marketing Plan
Be able to interpret the customer and brands to formalize and execute marketing initiatives
Digitally strong – Work with the team to execute brand plans through all digital channels, including but not limited to: Web, E-SHOP. Email, Social and Direct Mail
Develop, manage and execute all digital communications including but not limited to: Web, Email, Social and Direct Mail
Partners with Marketing and Product Development team on digital creative production and optimizing the digital user experience
Evaluates the effectiveness of digital media programs and provides measurable results
Lead on cross-functional marketing projects working closely with eCommerce, Retail and Merchandising teams
Oversee the development and maintenance of long- and short-range marketing calendars and planning
Build and maintain strong relationships with brands to develop multi-channel marketing campaigns
Able to demonstrate through marketing initiatives, an understanding of the fashion retail space
Support with the creation of all digital elements for cross-departmental planning
Build the CRM strategy & capabilities which will allow to develop a personalized experience through our loyalty program and personalized offers & communication to each of key segments previously identified. Develop and test loyalty & CRM campaigns in order to identify best practices to drive incremental sales and brand engagement.
Establishing a Loyalty/CRM calendar with clear project by project deliverables and scheduling
Evangelize the use of loyalty program data to develop Guest insights to drive a better overall Guest experience and to drive a more personalized, individual experience for each Guest.
Provide thought leadership to enhance the loyalty program focusing on scale, personalization and innovation.


4 -5 years’ experience in digital marketing / performance marketing / loyalty & CRM
Strong experience of -eCommerce performance marketing channels
Experience in the retail sector, preferably in fashion, or experience working in a digital agency
Experiences with analysis tools, understanding of performance marketing, technology trends, key digital marketing planning and execution.
Proven ability to build relationships and collaborate with peers in Sales and other functions, as well as retail/e-retail customers
Good in time management and have the ability to manage multiple projects while paying attention to detail
Additional Information
Career Level
Years of Experience
4 years
Job Type
Full Time, Permanent
Job Functions
Marketing / Public Relations, Marketing - Direct Marketing, Marketing - Marketing Communication, Digital Marketing

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