Channel & Customer Marketing Manager (Trade Marketing) - Swire Coca-Cola HK Ltd - Shatin Area

Job Highlights
8 years channel marketing experience, FMCG/ MNC
lead in-store trade promotion, activation program
Strong leadership and lead the team
Job Description


Capability development and coaching of the team
Lead a team to have close collaboration with various stakeholders including sales, customers, brand principles, commercial and supply chain
Develop shopper marketing strategies for the assigned channels, brands & categories, and deliver integrated channel and customer activation plans in line with ATL programs for achieving company sales targets
Lead the team to develop the go-to-market (GTM) plans for all channels for assigned campaigns and projects, including new product launches
Work with supply chain team on material depletion management to ensure smooth implementation of all logistics on launch activities for new products and packages
Ensure shopper engagement through the BTL communication and drive for POSM quality enhancement on an ongoing basis
Ensure trade execution excellence
Lead the promotion calendar of assigned channels
Manage the trade marketing spending and resources allocation to meet business objectives within budget

Degree or above in Business/Marketing discipline or equivalent
At least 8 years relevant experience in marketing or FMCG field with 3 years in managerial grade
Previous roles in dealing with suppliers / media, creative and production agencies and understanding FMCG key account operation is a must
Solid experience across strategy development and business frameworks
Strong experienced in projects and high level of professionalism and demonstrates problem solving skills
Good interpersonal skills and highly adaptable to change & challenges
Influencing and leadership skills across internal and external stakeholders
Able to work independently
Creative, independent and with good numerical sense and analytical skill
Well versed with Microsoft Excel, Word & Powerpoint
Proficiency in English, Chinese and Mandarin

We offer attractive remuneration package to the right candidate. Please apply with full resume (current & expected salary) and availability to: The Human Resources Manager, Swire Coca-Cola HK, 17-19 Yuen Shun Circuit, Siu Lek Yuen, Shatin, or by clicking ‘Apply Now’.

Personal data provided are treated in strictest confidence and for recruitment purposes only. All information will be destroyed after the process completed.

Additional Information
Career Level
Years of Experience
8 years
Job Type
Full Time, Permanent
Job Functions
Marketing / Public Relations, Marketing - Brand / Product Management, Marketing - Direct Marketing, Marketing - Marketing Communication
Company Overview

Swire Coca-Cola HK, the authorized bottler and distributor of The Coca-Cola Company in Hong Kong since 1965, is the leading non-alcoholic beverage manufacturer in the region. We refresh the people in Hong Kong with endless beverage choices. With more than 20 beverage brands and over 80 products, the company produces and distributes more than 64 million unit cases annually. In 1991, the company built the world’s tallest bottling plant in Shatin-147 metres tall with 18 floors and over 70,000 square metres of floor space.

Our people are our best asset and teamwork is the key to our success. We believe it takes passion, integrity and high standards to be the best and well-respected company. A career with Swire Coca-Cola HK means joining the leading beverage company with a global vision and being part of a working culture that is open and promotes long-term people growth.

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