Business Development Manager - I Heart Studios Hong Kong Limited - Ngau Tau Kok

Job Highlights
High volume / multi client - Fashion & Lifestyle
Vibrant, dynamic and energetic environment
Global footprint, exchange and partnerships
Job Description

Job Description

As a Business Development Manager, you will be joining a dynamic commercial/sales team, which is responsible for the future business development and growth of the I Heart creative photographic business.

The role is focused on sales and lead generation across the service portfolio I Heart is offering in the market place. As a Business Development Manager you work with the existing client portfolio to extend and expand our business relation and identify, target and engage potential new clients for the business. In this role you will work closely with the client services team and the planning department to book in the clients business and ensure that the client requirements are clearly communicated to the operational teams.

The business is primarily e-commerce photography and creative shoots for fashion brands, retailers, department stores and PR agencies.

The primary focus of the role will be on new business development and actively generating new leads for potential studio bookings. This lead generation will be based on a variety of routes such as market research, trade shows and networking. Therefore a good understanding of the fashion and related industries is a definite benefit. The role will be reporting into the Commercial Manager, but also work closely with the senior management team.

Main duties and responsibilities
Sales Generation – drive I Heart’s market share

Market research/scoping: desktop research, telephone calls, trade shows and utilising all relevant tools to generate target brands lists for potential new clients
Targeting/prioritisation: engage and work with the wider commercial team to analyse these target brands lists and prioritise / segment appropriately for targeted and bespoke approach
(Re)energise: reactivate past clients and intensify current I Heart contacts and leads
Convert: create and deliver new quotes for existing and new clients and follow up with the clients to drive maximum quote conversion
Client Communication – high quality and personalised

Pricing: create tailored and personalised commercial quotes for clients based on the I Heart Studio products and services portfolio and pricing positioning
The pitch: contact and engage with potential clients to introduce I Heart Studios and our products and services in a positive and aspirational manner
Show & tell: create and support the development of bespoke sales presentations to key accounts that have been targeted as potential clients
Client awareness: understand client requirements and texture and make the right judgements for suitable pricing to ensure maximum conversion
Know your business: demonstrate fashion awareness and brand/retailer awareness to adopt the appropriate tone and approach for the many different types of fashion/retail brands
Measure success: actively track, report and review performance of leads, sales quotes and conversions
Tone & texture: utilise the I Heart Studios tone of voice in all communications to deliver a consistent brand experience
Systems and Reporting – process excellence

Record: update and maintain the CRM system that works as a database for all contacts and leads at I Heart Studios
Accuracy: ensure all client contact details are always updated and correct for image uploading and invoicing
Consistency: sending all quotes and communications to clients through the CRM system and tracking all communications for following-up and optimising opportunities for future conversion
Awareness: provide regular reports to line management on all sales activity in relevant sales channels and with relevant clients

Skills and Experience Required:

Experience in sales, in a relevant creative industry
Proven experience in targeting sales contacts, converting leads into actual sales and revenue
Strong experience in tracking and reporting sales performance to line management
Excellent spoken and written communications skills
Strong organisational and administration skills
The ability to use own initiative and also work as part of a team
High levels of energy, determination and commitment to generating leads and converting these leads and quotes into actual sales
Confidence, tact and a persuasive manner – an ability to be perceptive and understand a client’s unique needs and requirements, and then good judgement to understand how to convert a quote to a full studio booking
A professional manner and good people skills for client facing and internal colleagues
Ability to work well under pressure with no 9-6 mentality
A good knowledge and understanding of the fashion market
Knowledge of is a benefit


Passion, energy and instinct to follow up leads and convert
Multi-tasking and prioritisation
Attention to detail
Relationship building
Perceptive communications
Problem solving
Team player and motivator

  • Applicant with less experience will be consider to be Business Development Executive

Additional Information
Job Type
Full Time, Permanent
Job Functions
Media & Advertising, Photography / Video, E-commerce, Others
Company Overview

I Heart Studios is a highly creative visual content business established in London and Amsterdam. In Q1 2019 we are opening in Hong Kong to establish the 3rd location and become a global player.

We are unique due to our fashion origins and distinctive personality. We are also unique in the market because we offer a full service to clients from highest quality visual product through to conceptual creative imagery.

We were founded in 2011 out of the simple belief that exceptional imagery is fundamental to enhancing brand perceptions and increasing online sales, and we produce best-quality visual content for a selection of high-profile clients.

Today we are 180 strong, delivering visual content for over 300 clients yearly and growing globally. We provide an exciting dynamic work environment, great creative talent community and stimulate personal growth/development.

For more information please visit our website:

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