Brand Activation Manager/Brand Marketing Manager - 經濟一週 EDigest - Kwun Tong

Job Highlights
Digital project management
Launch new initiatives and campaign
Lead the brand activation
Job Description

The position will fit for those who have 5+ solid experience in marketing program planning and execution, esp on business / banking & finance area. People that have experience in awards, business seminars and events, marketing campaign planning and execution, digital initiatives will be suitable.

Responsibilities

In charge of our yearly awards, rejuvenate the image, strengthen our market recognition, and drive profit growth
Drive registered members growth for key segments, and subscription base for our website, app and magazine. Members acquisition and CRM.
Develop programs to grow and activate our key segment of investment lovers, property lovers, executive level and wealth segment.
Launch new initiatives and campaign that can raise our market awareness and have sales opportunities including seminars/webinar on various trending business topics on investment, technology, management & leadership, SME etc
Line up good opportunities and media partnership to allow our brand to have more presence and awareness among middle to top management.
Lead the brand activation and marketing execution, work with different parties including content team, video team, sales and account servicing, etc to well deliver the activations (including awards, events, webinars, sharing session, luncheon, forum, etc)
Requirements

Degree holder, 5+ years marketing experience. Candidates with Account Servicing background in advertising agency or digital agency will also be relevant.
Track record in organizing awards, business seminars, startup programs, etc
Experience in marketing planning and execution in the finance / business / startup area is a plus.
Experience in membership growth, database & CRM, app downloads will have advantage
Resourceful and creative
Good project management skills. Well organised, attention to details and follow through execution.
Strong interpersonal skills that are able to work well with different teams.
Self-motivated showing strong sense of ownership and able to work under pressure;

For job applications, please send in your resume to our email, specify in email title “Job Application for Brand Activation Manager/Brand Marketing Manager"

Additional Information
Career Level
Middle
Qualification
Degree
Job Type
Full Time, Permanent
Job Functions
Media & Advertising, Account Servicing, Strategic Planning
Company Overview

We are a team under New Media Group 新傳媒集團 that runs a finance and business brand which includes media platforms of website, social media and a print magazine 經濟一週. We are revamping our business model, and we are looking for young and energetic members to join our team.

We are planning a lot of new initiatives, hence we look for people that are keen to work in a startup environment, passionate about digital and creativity, and resourceful in solving problems.

Application link: https://hk.jobsdb.com/hk/en/job/100003008481409/apply-preview?fr=SRP%20Job%20Listing&jobId=100003008481409&searchPath=%2Fhk%2Fjobs%2Fmedia-advertising%2F6&sectionRank=175&token=0~00d24602-bb9a-4176-aaba-729fec1a4af1&trackData={"ApplySource"%3A7}