AVP, Digital Marketing, Bacassurance - DBS Bank (Hong Kong) Limited - Others

Job Highlights
Spearhead business initiatives
Digital marketing experience
Minimum 4 years of working experience
Job Description
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.


Formulate the digital strategy for Life and GI products through collaboration with insurance partners, DBS’s internal digital and marketing team to maximize business growth opportunities
Spearhead business initiatives to improve customer’s physical hybrid model, create NTB leads refine customer experience from online to offline
Support new initiatives to grow Life penetration within DBS’s customer base (TRE, non-TRE and solo card base), applicable across all segments (CBG, IBG, HNW segments
Support customer analytics initiatives to drive life penetration
Support Life and GI product launch initiatives across all DBS digital assets
Work closely with Ecosystem partnership team to identify the right partners to eventually achieve both GI and Life business growth
Manage regular communication across different sales segments
Sales monitoring and reporting
Ensure programs and initiatives are designed and executed within the regulatory, legal and compliance framework.


Digital marketing experience
University graduate
Minimum 4 years of working experience
Excellent interpersonal skill
Good project management skill
Good communication skill
Good command of Excel

Interested candidates, please click APPLY NOW to apply job.

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
Additional Information
Job Type
Full Time
Job Functions
Banking / Finance, Others, Marketing / Public Relations, Others, Digital Marketing

Application link: https://hk.jobsdb.com/hk/en/Webflow/PopUpJobApplicationExternalLink?jobAdId=100003008482746&regCountry=hk&url=https%3A%2F%2Fcareers.dbs.com%2Fcareersection%2Fdbs_professional_hires_career_section%2Fjobdetail.ftl%3Fjob%3D78913